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產品策劃 | PRODUCT PLANNING
101產品策劃從產品的市場需求著手,深入調研產品的細分市場形態,形成一個產品開發的整理思路。凸顯產品力的關鍵所在,使產品不能停留于技術性、工藝性,從消費者需求及產品提供給其的核心價值的角度全新規劃; 結合系統的市場調查,根據行業特點,策劃出消費者利益的亮點需求,并針對市場競爭對企業各類產品進行競爭戰略上的規劃和賣點的提煉包裝。
101 product planning from the market demand for products, in-depth study of market segmentation product form, the formation of a product development finishing ideas. Highlighting the key to the product, so that products can not stay in the technical, process, from consumer demand and products to its core values ??of the new planning point of view; combined system of market research, according to industry characteristics, planning the interests of consumers Highlight the needs and market competition for enterprises of all types of products on the competitive strategy of the planning and selling points of the refined packaging.